Saturday, April 22, 2006

More films part 1...

Last week my husband and I went out to see the "World's Hottest Commercials" at the Garneau Theatre, which is "a compilation of the winning TV commercials chosen at the annual Clio Awards" and a fund-raiser for the Edmonton International Film Festival. This review from the Edmonton Sun brings up the excellent point that if all TV ads were this entertaining, there wouldn't be the problem of people trying to avoid them all the time. The humourous ones usually seem to get the best response, but I also really enjoy the cultural insight provided by seeing ads from different places... too bad in that respect that they mostly seem to be American these days (a few years ago there were a lot more from other countries). Other thoughts I had:

1) I'm guessing public drunkenness must be a problem in Thailand such that they need public service ads to address the issue (which were quite amusing actually).

2) After the Adidas basketball player who was in 3 ads (sorry, don't recognize many basketball players), the next most frequently used "celebrity" would have been Lance Armstrong in two Nike ads ... I guess he's going to be around for a long time even though he's now retired from cycling (though these ads would have been from 2005/2004 when he was still riding). (OT - interesting article about US cycling after Armstrong in the Financial Times )

3) Amusing that the Citroen ad was done by a Vancouver ad agency - don't think there are too many Citroens sold in Canada (and definitely no TV ads for them that I've ever seen).

1 comment:

Anonymous said...

yes, the Citroen C4 commercial was partially done in Vancouver. the background plate is from the roof of the main post office downtown, with Harbour Centre and assorted other familiar landmarks in the background.

Daily Planet, Discovery Channel's newsmagazine show, had a story on the making of the commercial last year. it's in their archive (which i can generally only get to work with Internet Explorer :P)